Jabin T. Jacob, Assistant Director and Fellow, Institute of Chinese Studies.
Following North Korea’s fourth nuclear test since 2006,  the world led by the UN Security Council has condemned Pyongyang’s action. The DPRK for its part blamed South Korea’s propaganda broadcasts in the Demilitarised Zone – which includes K-pop songs, by the way – and deployment of military assets, saying these were pushing the two countries to the ‘brink of war’.
Continue reading “North Korea’s Nuclear Test: Regional Reactions and the Chinese Responsibility”
Ambassador (retd.) Kishan S Rana, Honorary Fellow, Institute of Chinese Studies.
In the past 25 years new concepts have entered the lexicon of international affairs. In 1990, Joseph Nye gave us the notion of soft power (SP), the ability of a country to attract others, to attain its goals through inducement and gentle persuasion, rather than exertion of hard power. We also learnt to think of countries as brands (CB), possessed of images akin to commercial brands; such attributes had earlier sometimes been seen as national stereotypes. The difference now was that we realized that like all brands, country images could be marketed, enhanced and manipulated. At the same time, public diplomacy (PD) emerged as a new activity, or rather as an old wine in a new bottle, describing effort by governments to reach out to publics, foreign and to an extent also one’s own people, to influence their perceptions on international issues. We realized that image and country marketing affected inflows of foreign tourists, and the way foreign businessmen viewed one’s country as a destination for business and investments. This gave salience to these new forms of public communication.
Continue reading “Brand Image and Soft Power of India and China”
Bhim Subba, ICS-HYI Doctoral Fellow.
More than 18 million registered voters among 23 million people, above the age of 20 will exercise their suffrage for Saturday, January 16 in Taiwan. As expected, the mood in the island is with the Pan-Green Democratic Progressive Party (DPP) coalition under Tsai Ing-wen. The Pan-Blue Kuomintang (KMT) under Eric Chu, who replaced Ms. Hung Tsui-Chu (Deputy House Speaker), breaking the convention, is most likely to face drubbing and James Soong, former KMT heavyweight, heading the People’s First Party (PFP) rallying at the last.
Continue reading “Taiwan Elections: Rejuvenated DPP with ‘Third Forces’”