EVENTS

India's Bollywood, based in Mumbai, is the world’s largest film producer and has seen growing popularity in China over the past decade. This seminar explores the rise of Indian cinema in China, highlighting five key factors behind its appeal: content-driven storytelling, strong social values, star power, positive audience reviews, and cultural connections. Iconic films like Awara, 3 Idiots (San Ge Shagua), and Dangal (Shuai Jiao Baba) have resonated with Chinese audiences. The success of these films underscores the importance of narrative quality and effective translation in expanding Bollywood’s global reach, especially in the digital age of streaming and social media. Further, as far as the cultural diversity between the two Asian countries is concerned, especially India, integrates its cultural diversity through the film industry. Therefore, the co-productions of China and India should present the flexible nature of the “two-wheel” operation. Under the policy guidance of "One Belt One Road" and "Act East," China and India have engaged in cooperative efforts. On one hand, the diversity of cultural resources and extensive collaborative film production has created economies of scale in the industry. This cooperation also helps overcome linguistic barriers in the global dissemination of culture. It illustrates how people in the Middle Kingdom (China) use Hindi films to deepen their understanding of India.

Speaker

Suvro Parui is an Associate Professor of Chinese Language at Amity School of Languages, Amity University, Haryana. He holds a PhD in Chinese Literature from Visva Bharati University and specializes in national movements, Chinese literature, post-Mao discourse, and translation of Chinese socio-economic texts. He has served as a Senior Fellow at Vivekananda International Foundation and held key academic roles at MAKAIAS, University of Calcutta, and Visva Bharati University. Dr. Parui earned his BA and MA in Chinese from Banaras Hindu University and has published extensively on Chinese culture, literature, and intercultural studies, including translations and articles on Tagore, the Renaissance, and more.

Chair

Madhurendra Jha is an Assistant Professor at the Department of Chinese Studies, Doon University, Uttarakhand. His expertise lies in Chinese language, literature, culture, cinema, and translation. A recipient of the ICS-HYI fellowship, he was a visiting fellow at Peking and Harvard University (2016–18). He has translated notable works such as Wang Shuo’s Looks Beautiful《看上去很美》into Hindi as Dikhne Mein Khoobsurat and Rajinder Singh Bedi’s Ek Chadar Maili Si (Ordained by Fate) into Chinese as《天意注定》. He has participated in major translation projects and represented India at the Young Sinologist Research Program (2014, 2015). In 2021, he received the Mira Sinha Bhattacharjea Award at the 14th All India Conference of China Studies for authoring the best research paper. Additionally, he has several research paper publications, presentations and talks at national and international level to his credit.

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